Nike Set To Launching ‘Pro Hijab’ Line For Muslim Women

Nike has come up with a brilliant new way to expand its brand as well as encourage women of all backgrounds to “Just Do It”. Inspired by female Muslim Olympians Sarah Attar and Amna Al Haddad, the company is launching a high-performance hijab line for women everywhere. 

Nike’s Pro Hijab is a high-performance hijab that is both breathable and lightweight, while also remaining opaque, in accordance with Islamic customs. In addition, the Pro Hijab is designed with stretch fit fabric so that it will not shift around during physical activity. Nike says the product idea was sparked after Muslim athletes complained about the discomfort of wearing a traditional hijab while playing sports. The Pro Hijab, which took approximately thirteen months to design, is set to be released in spring of 2018. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Nike has already tested the product out on a number of female Muslim athletes, including Emirati figure skater Zahra Lari, who has given the product a rave review. “I was thrilled and a bit emotional to see Nike prototyping a Hijab,” Lari said in a statement. “I’ve tried so many different hijabs for performance, and so few of them actually work for me. But once I put it on and took it for a spin on the ice, I was blown away by the fit and the light weight.” ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Nike’s latest product reflects what the company says is a shift in Islamic culture, where more Muslim women are becoming active and playing sports. With the launch of the Pro Hijab next year, the company hopes that women all over the world will be able to participate in and embrace a more dynamic lifestyle.